Enchantment; The Art of Changing Hearts, Minds and Actions

It was awesome to be included on the list of reviewers of Guy Kawasaki’s latest publication titled Enchantment: The Art of Changing Hearts, Minds, and Actions. The book was indeed enchanting.  An enthralling read from page to page. Enchantment gently yet firmly led me deeper into the whole philosophy of Guy’s experiential and measurable capabilities as a successful writer, Apple evangelist and entrepreneur.

I’m definitely going to be re-reading this book many times, as I have only covered the tip of the iceberg with my first pass.

Enchantment has opened up my mind to many more ways to Enchant my Visualmapper colleagues, clients and especially myself.  Guy has laid out the book as a series of natural flowing processes that connect with each other in a very wholistic format. The pages are full of those aHa revelations we often often experience as profound change moments.

The cover leafs of this book states: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships.  It converts hostility into civility and civility into affinity.  It changes skeptics and cynics into believers and the undecided into the loyal.  This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss.

I encourage you to purchase your own copy of Enchantment ISBN: 9781591843795, as I firmly believe Guy has presented us with a manual for personal and business success. 

"Read this book to create a company as enchanting as Apple"----WOZ

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. 

Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

 

Here's what prominent thought and business leaders are saying about Enchantment.

“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
— Sir Richard Branson, Founder of the Virgin Group

“Read this book to create a company as enchanting as Apple.”

— Steve Wozniak, co-founder of Apple

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
— Robert Scoble, Rackspace Videoblogger

“Kawasaki provides insights so valuable we all wish we’d had them first.”
— Robert B. Cialdini, author of Influence: Science and Practice

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
— Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”
— Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”
— Michael Gartenberg, Research Director, Gartner